The Cultural Identity Of The United States - 1394 Words

Frequently, the task of taking a look at oneself can be overwhelming or outright uncomfortable. The two cultural identity models I will be discussing are white identity and heterosexual identity. Since I possess both of these identities what does that say about the experiences I have faced over my lifetime, and how do those experiences influence my perception of the world around me. As the demographics of the United States are rapidly changing the conception of the heterosexual white male is changing as well. Or is this just how I personally feel the role of the white heterosexual male is perceived? Before I can figure out what the role of a white male is, I need to step back and take a look to see where I developed the conception of what†¦show more content†¦In fact, the school might have even placed them into their own classroom for the first few months a form of segregation one might say. Reported by Sue and Sue (2013) the education system can reinforce negative racial si gnals children are receiving at home from family members or their peers creating racial biases. Since this was my first interaction with people of another culture I was more curious and naive then having a sense of privilege or any prejudice. One thing I do remember about the Vietnamese children is their artistic abilities, they were very talented but at the same time it was rather sad. They would draw images of things they witnessed in their home country of Vietnam such as tanks, helicopters and airplanes. During the time I attended school with these Vietnamese children it seemed like there was always a separation between them and us white children. After a short period of a year or two, most of the Vietnamese children moved away. While the Vietnamese children were attending school, I heard other children and some adults using racist remarks toward them. Although I do not remember calling any of the Vietnamese children names to their face; I am sure I probably repeated some of thes e derogatory names in the company of my white friends. A couple years later there would be a black child began attending class with me. Other than when my parents would drive through the black neighborhoods in Cedar Rapids. It was not until Derick JonesShow MoreRelatedThe Significance of Firearms on the Cultural Identity of the United States2015 Words   |  8 PagesIn order to properly elucidate the degree of significance that firearms have on the cultural identity of the United States, it is necessary to briefly analyze the history of this country. The U.S. has only been in existence for less than 250 years; its other leading counterparts in Western Civilization, by contrast, have endured for over a millennium. Therefore, during the relatively brief history of this country, it is necessary to determine the role that guns have played in it. That history canRead Moreculture diversity1404 Words   |  6 PagesFinal Assignment- What information about diversity in the United States has helped you better understand or relate to others in ways that you may not have in the past? Have you learned something new about your own racial, ethnic, or cultural history? Trends in immigration will continue to shape th e demographics of the United States. What will the U.S. population look like in the year 2050? Why do you think so? What challenges does the United States face due to the diversity of its people? What are theRead MoreChildren s Emerging Cultural Identity1020 Words   |  5 Pages Children’s emerging cultural identity, is an essential and complicated task for all young children. One that primarily develops within the child s own family, and then extends out to the broader community and culture (Goleman, 1995). Children develop a sense of ‘belonging’ within their own community, which allows them to develop an understanding of, and harmonise other individual’s beliefs and cultures. The practices and understandings children have will fluctuate according to traditions and beliefsRead MoreCulture And Identity : What Makes A Person Who They Are1351 Words   |  6 PagesCulture and identity could have numerous diverse definitions due to its nature of being â€Å"a composite of multiple integrated identities† (Samovar, Porter, McDaniel Roy, 2013, p. 216). As most would agree, culture is what makes a person who they are. The distinct relationship between identity and culture is one where they co-exist and correlate with one another. It is the assured characteristic that belongs to a person which makes them different from everyone else in the world. Like a gene, it distinctivelyRead MoreAn Interview For The Univision Media Network960 Words   |  4 Pagesone of the many results that come from of a complex reality of identity. Individuality is controlled by a social structure that labels a person based on similarities to a particular ethnic group. Society has the need to shape the ethnic identity of a person. They are categorized into a homogenized group defined by resemblances of their nationality and culture. This results in discrimination and oppression. The fact of a person’s identity has never been neutral. The way a person is treated by societyRead MoreThe Loss Of Poverty In Reyna Grandes Across A Hundred Mountains1382 Words   |  6 Pageswhether it can completely heal the wound corresponds to how â€Å"deep† the wound is per say. Migrating from an individual’s mother country mitigat es the wounds of poverty; conversely, separation can also create a wound resulting from a loss of ethnic identity and culture throughout the generations. In Reyna Grandes novel, Across a Hundred Mountains, Juana and her family confront the overwhelming issue of poverty in their routine lives in Mexico. The concept of having an opportunity and a better livelihoodRead MoreComparing Texts639 Words   |  3 PagesMericans by Sandra Cisneros both authors establish the topic of American identity. In Okitas poem, American identity has more to do with how you experience culture than with where your family came from. Both Okitas poem and Cisneross short story show that cultural heritage and physical appearances do not determine what it means to be American. In response to Mericans, the first sign of American identity that is noticed by this short story is the classification of relatives in theRead MoreCultural Identity, I Believe, Is A Sense Of Belonging Or1078 Words   |  5 PagesCultural identity, I believe, is a sense of belonging or connection to a social group. It is a self-perception influenced through nationality, race, ethnicity, and religious affiliation – just to name a few. Highly similar to the description provided in the textbook, in which people may identify â€Å"with ethnic, religious, or national identity becoming increasingly dynamic and a matter of individual choice,† (Shiraev Levy, 2017, p.8) captivating the combination of different backgrounds, ideas, andRead MoreInternational Adoptions Essay670 Words   |  3 PagesINTRODUCTION The number of international adoptions taking place in the United States is steadily increasing. Many people looking to start a family in the United States are turning to international adoptions because the process is easier than adopting within this country. However, many of these adoptive parents are not ready for the challenges of adopting a child from another country. Not only are the adoptive parents and the children at different levels of readiness to attach but the child is forcedRead More Diversity and the American National Identity Essays1637 Words   |  7 PagesNational Identity Greed is good, get get get, I want what you have, dont touch mine. This is what a friend of mine said when I asked for his conception of the American national identity is.1 Although this statement seems informal and absurd, it accurately reflects the dog-eat-dog world many people believe to be the American capitalist culture.2 Whether my friend said this with the intent of comic relief is inconsequential. Whether he knew it, the informant reflects his cultural identity. Many

One Simple Tip About This I Beloieve Essay Samples Explained

One Simple Tip About This I Beloieve Essay Samples Explained The Fundamentals of This I Beloieve Essay Samples Revealed These seven sample essays respond to a range of thought-provoking questions. You'll observe a similar structure in several of the essays. It is a tough process in essay writing when you don't have a structure to follow. To structure an essay, you have to simply adhere to the aforementioned format. It's possible to easily buy unique college essays and don't neglect to tell friends and family about it. Students have to compose essays based on the teacher's instructions or their preferred style in writing. Today, most college students find it difficult to compose an essay on a specific topic. School essay about all on your own. Before beginning to compose the coursework you need to take a look at a great deal of things. Needless to say, not all teachers need to be female. You should also meet and understand your students too. You must also discover methods to motivate your students to learn. Playing a sport teaches you the way to work as a one cohesive unit to attain your final goal. Regardless of what genre you would like Business Studies, Microeconomics, Business Management and Financial Accounting, we're here to serve your needs. Research is an important part of writing coursework. Possessing good essay examples provides the reader an in-depth and on-the-court idea about what a well structured and coherent essay appears like. Minimum rates that are simple to afford You may have heard how your other peers pay for essay writing, but of course, as it's your very first time, you may be feeling anxious and a little worried. Eliminate any mistake spelling difficulties and ensure there's a flow in the writing of the essay. A persuasive essay that is also known as an argumentative essay is a sort of written document that's academic in nature. Writing an essay is usually not such an intriguing undertaking, so locating the motivation to begin on figuring out what to write can often end up being quite challenging. Please be aware that a few of these college essay examples could be responding to prompts that are no longer being used. You are likely to love our work. Just because someone dresses differently does not signify that person needs to be treated unequally. Same is true for their race, simply because they're a different color doesn't indicate they ought to be treated differently. Of course, you won't use the bulk of your ideas. In football, the coaches or leaders of the group has to be in a position to successfully communicate the plays to the remainder of the team to get all sorts of success. Of course new players have plenty of questions regarding how to find the appropriate place to gamble safely. This I Beloieve Essay Samples - the Story However, even when you don't know about any requirements our specialists can help you. It's surprising how quickly comp points can accumulate! The Advantages of This I Beloieve Essay Samples Unfortunately, when any actual money on-line casino in the USA is sold to another company this whole process has to be repeated. Lastly, the most significant issue is to keep on topic. Click the title above to go right to the page. To begin gambling now, just click on a website or an arrow below! If your state isn't allowed the website will stop you from registering automatically. Be aware that a few of the secondary links are to other sites. There are lots of things to consider and most importantly, is the trustworthiness of the service you decide to use. Ally you must do is to correctly submit your order instructions and produce the payment. In criminal law the prosecution must use a particular level of information in order to prove an individual's guilt. Evidence of prior convictions is among the sorts of evidence which aren't admissible in a criminal trial in Australia.

Consumer Behavior for Health Psychology Review-myassignmenthelp

Question: Discuss about theConsumer Behavior for Health Psychology Review. Answer: Introduction The marketing communication tool selected is Television advertisement. Television is one of the most effective media that successfully persuades the customers. The advertisement selected for the discussion of consumer behavior theory is an advertisement of Oral-B. It is a television advertisement campaign of Australia. Oral-B is one of the most commonly used Toothpaste. This advertisement shows that Oral-B is the product of the year and is voted by Australias Dental Care. Many people prefer the toothpaste because it satisfies the needs of the customers. Customers get the result they expect. But apart from what is the product offers to the customers the approach used by the company to communicate to the audience has a greater role to play. Fig 1: Oral B Pro Health Announcer TV Commercial (source: YouTube) The figure above is the figure of an advertisement campaign of Australia. It is a television advertisement. In this advertisement, the marketers convince their customers saying Oral B has been voted product of the year. Australias Dental Care has voted it. This fact is enough to persuade the customers to buy the toothpaste. Here the reasoned action of buying the product is motivated by the advertisement message that tells the target audience that Oral-B is the best product. Indirectly the message is for both the existing customers and those who are yet to be a consumer of Oral B (Head Noar, 2014). Marketers know that consumers look for rationale before they plan to buy a product. Dental care is very important and so consumers would look some sort of approval from dental association. The message that the advertisers want to send to the audience is that Oral-B is the best toothpaste and even dentists approve it. They know that audiences can be easily influenced and they will start sea rching for more information about the product. It is sufficient to generate interest amongst the customers. As per the AIDA model the marketers aims to Grab the Attention of the Customer Generate Interest amongst them Create a Desire to proceed for buying action Induce the buying Action The advertisement of Oral B tooth shown above is the best example that explains how marketers use the persuasion theory to influence the customers. They convince the customers that the toothpaste will solve their all-oral problems. For persuading the customers, they even use the terms like dentists say, approved by dental association and many more. People are convinced that the toothpaste they are about to buy will give them the expected result. Consumers for products like toothpaste prefer to buy products that they think would be the best. Through market research, marketers find out the factors that customer look while they choose toothpastes (Hawkins, Mothersbaugh Best, 2013). Using this information, they only use persuades the customers that their product will exactly fulfill that particular requirement. Consumer behavior Theory Marketers use various consumer behavior theories in advertisements. Persuasion techniques of advertising are used to make so that customers are motivated to buy a product. Another thing advertisements do is create awareness among the customers about the products that can help them fulfill their requirements (Kotler et al., 2016). Theory of reasoned action is the theory reasoned actions is one of the theories of consumer behavior that is mostly used by the marketers. This is a persuasion theory which was developed by Martin Fishbein and Icek Ajzen. This theory was developed as an improvement of Information Integration theory. This theory identifies the links between beliefs, attitudes, behavior, norms and intentions of individuals. According to the theory the behavioral intentions of a person describes his behaviors. The behavioral intentions of a person can be determined by his or her intentions (Solomon, 2014). This theory says that the attitude of an individual is largely influenced by the consequences of that particular behavior. Conclusion Theory of reasoned action is one of the most popular theories that the marketers use today. Customers in order to fulfill their needs related to health care only use such products that are approved by medical practitioners. They do not want to risk their health so they look for a valid reason to use the product. In the advertisement of Oral-B advertisers researched about the factors or points that motivate consumer buying. Using the information, they make advertisements that convince the customers that the product is exactly what they have been looking. They make the requirement of the customers their unique selling proposition. This induces maximum number of sales. References Hawkins, D. I., Mothersbaugh, D. L., Best, R. J. (2013).Consumer behavior: Building marketing strategy. McGraw-Hill Irwin. Head, K. J., Noar, S. M. (2014). Facilitating progress in health behaviour theory development and modification: The reasoned action approach as a case study.Health Psychology Review,8(1), 34-52. Kotler, P., Keller, K. L., Brady, M., Goodman, M., Hansen, T. (2016).Marketing management. Pearson Education Ltd.. Montano, D. E., Kasprzyk, D. (2015). Theory of reasoned action, theory of planned behavior, and the integrated behavioral model.Health behavior: Theory, research and practice. Oral B Pro Health Announcer TV Commercial. (2017).YouTube. Retrieved 13 November 2017, from https://www.youtube.com/watch?v=aD52rK6F2BA Solomon, M. R. (2014).Consumer behavior: Buying, having, and being(Vol. 10). Upper Saddle River, NJ: Prentice Hall.

The Video Game Wars Essay Example For Students

The Video Game Wars Essay The Video Game WarsBrian PaikExpository Writing10/8/96Video games are a big market these days. Within the past few years, the industry has boomed into a very large business. Within this business, there are three big companies are fighting to be the best. Nintendos N64, Segas Saturn, and Sonys Playstation are the three main systems in this huge market. Because there are so many games for these systems, and because it is such a big business, stores specializing in only these games are opening everywhere. A few days ago, I walked into one of these stores. My friend wanted to purchase the new nintendo machine. According to the reviews, the system was supposed to be able to have amazing polygon graphics. Video games coming out these days are considered good if they consist of many polygonal graphics moving at a smooth and fast speed. From what he said, I thought that no other video game system could compare with it. When I entered the store, the walls were covered with many games for different systems. On one wall, there were Nintendos games, on another, were Segas games, and on the last, were Sonys games. Surprisingly, Nintendos new games didnt look much different than the other two companies. On three corners of the room, there were television sets displaying the latest and greatest games for each popular console. While watching these new games, I was in awe. When I was younger, I remembered playing what those times considered, high tech video games. During those years, the games had little blocky characters who looked more like a blob than a human being. The music wasnt even music at all. It was more of a bunch of beeping at different pitches. These characters walked around and jumped over other blocky characters in a two dimensional environment. The new games that I observed, however, were being played right off a CD. The characters were digital images of real people, and the music was in CD quality. The game took place in a completely three dimensional environment. We will write a custom essay on The Video Game Wars specifically for you for only $16.38 $13.9/page Order now These days, companies are competing with each other to bring out cutting edge video games. The reason the games are so much more realistic than before, is because each company must bring out a better game than the other. Since they keep bringing out new games, they get better and better. And when they cant improve games any more for that particular video game machine, the companies will make a new machine which can handle better games. Already in my life time, both Nintendo and Sega have created three video game systems. As I mentioned earlier, while my friends new Nintendo machine was supposed to be amazing, both Sega and Playstations systems looked just as good. In a few years, however, all three of those systems will be obsolete, just as the systems in my early years are obsolete now. Although new and better systems are coming out all the time, they must stay cheap enough to buy. Already, the systems are way too expensive. All three retail for about $200 and that doesnt include a game. Games are an additional $80. Those are big prices, considering that when I was younger, systems were $80, with games around $20. Those prices, however, are only for the United States. In Japan, the country where these systems are made, the video game market is even bigger. In that country, the same three systems retail for around $400 with separate games for around $100. The funny thing is, the people actually buy it. Both Japan and The US are lucky because the systems are manufactured in both countries. In countries where they arent manufactured, the people there have to import, and that is a very expensive thing to do. When I lived in Korea, many people I knew, bought imported systems from Japan. They paid amounts up to $800 for a system with additional games being purchased for $150 apiece. Imports also occur in the United States. .u20fb9ff0dac7686ad0b39b3b3c9c06d8 , .u20fb9ff0dac7686ad0b39b3b3c9c06d8 .postImageUrl , .u20fb9ff0dac7686ad0b39b3b3c9c06d8 .centered-text-area { min-height: 80px; position: relative; } .u20fb9ff0dac7686ad0b39b3b3c9c06d8 , .u20fb9ff0dac7686ad0b39b3b3c9c06d8:hover , .u20fb9ff0dac7686ad0b39b3b3c9c06d8:visited , .u20fb9ff0dac7686ad0b39b3b3c9c06d8:active { border:0!important; } .u20fb9ff0dac7686ad0b39b3b3c9c06d8 .clearfix:after { content: ""; display: table; clear: both; } .u20fb9ff0dac7686ad0b39b3b3c9c06d8 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u20fb9ff0dac7686ad0b39b3b3c9c06d8:active , .u20fb9ff0dac7686ad0b39b3b3c9c06d8:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u20fb9ff0dac7686ad0b39b3b3c9c06d8 .centered-text-area { width: 100%; position: relative ; } .u20fb9ff0dac7686ad0b39b3b3c9c06d8 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u20fb9ff0dac7686ad0b39b3b3c9c06d8 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u20fb9ff0dac7686ad0b39b3b3c9c06d8 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u20fb9ff0dac7686ad0b39b3b3c9c06d8:hover .ctaButton { background-color: #34495E!important; } .u20fb9ff0dac7686ad0b39b3b3c9c06d8 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u20fb9ff0dac7686ad0b39b3b3c9c06d8 .u20fb9ff0dac7686ad0b39b3b3c9c06d8-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u20fb9ff0dac7686ad0b39b3b3c9c06d8:after { content: ""; display: block; clear: both; } READ: Metacognition EssayThere, die hard video game players sometimes import systems from Japan before they are released in the USA. When doing that, the purchaser will pay amounts up to $1000! Why do they do pay these ridicules prices? These video game players are addicted to the market and are always looking for the best. Todays video games are very entertaining. People spend hours in front of the television to play these games. Why do they enjoy them so much? Maybe its the ability to control things like a god. Maybe they just enjoy the way they games look. I dont know the answer to that, but what I do know, is that it is a very big business. Who will be the eventual winner in the video game wars? Right now, it is probably Nintendo in first place, Sony in second, with Sega at the bottom. The reason for this, is because Nintendo is the newest, and Sega the oldest. In a few years, however, it could totally change. Sega will eventually bring out a new system which will be better than both the N64 and Playstation. Then, Sega will be in first place. That too, will eventually change. It is a never ending battle and no one will eventually win. Just as in other businesses, new companies will be formed, and old companies will die. For the time being, however, people will enjoy playing the newest and most high tech video games. Category: English

Cowgirl Chocolates Essays

Cowgirl Chocolates Essays Cowgirl Chocolates Paper Cowgirl Chocolates Paper Essay Topic: Like Water for Chocolate Cowgirl Chocolates first ever advertisement was of a beautiful woman wearing a cowboy hot, immersed in a watering trough filled with hot and spicy Cowgirl Chocolate truffles. This ad cost Marilyn $3,000 to run and she wondered if it would help her money-losing business. In 2002, despite not paying herself a salary and occasionally her art for services (she was an internationally renowned ceramicist), her small business generated revenues of only $30,000, while her expenses were over $50,000. Her product had won many awards from the two main fiery food competitions in the US and had also won awards for the packaging, but she still couldnt turn her business into a profitable one. Company History Cowgirl Chocolates was founded in Moscow, Idaho in 1997 by Marilyn Lysohir and Ross Coates. Marilyn and Ross created Cowgirl Chocolates to help fund their once-a-year arts magazine called High Ground. Marilyn got the idea from her love for chocolates and hot and spicy food, and found a local candy company to produce the chocolates in quantity. The Product Cowgirl Chocolates had three basic forms of products: individually wrapped truffles, chocolate bars, and a hot caramel dessert sauce. The individually wrapped truffles were available in a variety of packaging options. The truffles were sold in gift boxes, drawstring muslin bags, a collectible tin, or in a plain plastic bag. The first three packaging options were considered to provide value in their containers, more than just a candy, while chocolates sold in plain plastic bags were for customers who bought them online, just wanted the chocolate and didnt care about the fancy packaging. The chocolate bars were available in either orange espresso or line tequila crunch flavors, and the truffles were available in plain chocolate, mint, orange, lime tequila, and espresso flavors. Different flavors were wrapped in different colors to suggest their tastes or to differentiate among them. Mild-mannered truffles were also considered for introduction, which were the same find German chocolate without the spice. Marilyn thought that this product might allow her to get her product placed in retail locations that had rejected her chocolates before for being too spicy. Also, Marilyn knew that many people didnt enjoy spicy chocolates, or found at least some of her varieties to be too hot. She was also considering introducing calcium-added chocolate. Marilyn used Seattle Chocolates, a company specializing in producing European-style chocolate confections, as the source for all her chocolate products. Seattle Chocolates took Cowgirl Chocolates on as a private label customer because they liked and were captivated by the companys product and owners. They provided Cowgirl Chocolates with a small amount of its table space at several important trade shows and produced in half batches for them. Marilyn hoped that one day Seattle Chocolates would wholesale Cowgirl Chocolates, but before she could, Marilyn knew she had to increase sales significantly. Marilyn made the caramel sauce herself with help from a commercial kitchen in Sandpoint, Idaho. As with the chocolates, she used only the best ingredients. She considered dropping the caramel sauce because it was a lot of work to produce but not profitable enough. If not dropping it, she considered making it a Christmas product only, or hiring a sauce company to make it for her. But the latter option was costly, as she not only had to pay for the caramel, but also for the jar and delivery. She would also have to provide the labels, for which she would need to have new label designs made to match the jar style the company used. Distribution and Pricing Cowgirl Chocolates was most successive in Marilyns hometown, at the Moscow Food Co-op, her single best wholesale customer, accounting for 10%-15% of her annual sales. The product was also available at Wild Women Traders, a high-end womens clothing and antiques store, Northwest Showcase, an arts and crafts store, and at Bookpeople, an independent bookstore. Outside of Moscow, Marilyn had more difficulty placing her products. Other places included museums, gift shops, a restaurant, gourmet markets, and specialty food stores focused on hot and spicy foods. Sales were not great, and especially at the specialty food stores. She concluded that if her product was located with similarly priced goods, it would sell, but if it stood out in priced, then it did not sell as well. Several online retailers also carried her products, although sales were insignificant. Marilyn also had her own website, through which sales accounted for about one-third. Web-based sales captured both the wholesale and retail profits associated with the sale, and most of her sales growth from 1999 to 2000 had come from her website. Marilyn had also tried to get her product into a number of bigger name, upscale retailers, like Dean Delucca and Coldwater Creek, but they all thought her products were too spicy. Hence, Marilyn hoped that introducing the mild-mannered chocolates will help capture these retailers. Promotion Promotion wasnt big for Cowgirl Chocolates as Marilyn didnt know how to best promote he product given her limited resources. Her first ad would appear in Chile Pepper magazine. Other than the upcoming ad, promotional efforts were focused on trade shows and creating publicity opportunities. Trade shows focused on either the hot and spicy food market or the gourmet food market. At these trade shows, she gave out many samples, and occasionally led to placement of her products in retail locations on a trial basis. However, none really turned into high volume wholesale accounts. Generating publicity included efforts to include her company in article stories, which if it did occur, boosted sales temporarily. She was also thinking about how to capitalize on the interest the movie, Chocolat, was creating in spicy chocolates. She also thought about hiring a public relations firm, but found them too costly, and did not expect that any publicity a public relations firm could create would generate sufficient sales to offset the cost. She also considered writing a cookbook as a way to generate greater publicity. In addition, Marliyn wasnt sure how to best promote her product to potential customers. She wondered about seasonal opportunities, including Valentines Day and Christmas. What Next? Marilyns financial records showed that her business was not doing well. She had lost more than $6,000 on operations before taxes and had an inventory buildup of $16,848, much more than she had originally expected. If her ad failed, she decided not to use another one in the near future, and was pretty wary of working with distributors; she could not afford to take another gamble on a distributor. She questioned whether she should focus more attention on her online retail sales or on expanding her wholesale business to include more retailers. She had numerous questions about what to do next and how to improve her money-losing company, which was originally created to raise money to publish her arts magazine. Discussion Questions 1. What are some of the critical strengths and weaknesses of Cowgirl Chocolates that determine the success of this small business? Can the weaknesses be overcome by the strengths of the business? I do not think that the strengths can overcome the weaknesses significantly, unless Marilyn makes considerable changes to the companys strategies. While Cowgirl Chocolates indeed has a point of difference, the biggest reason why it is difficult to succeed is because there is too little market attractiveness. The potential for high growth is low and the need for spicy chocolates is not really present. Furthermore, tastes of people are relatively constant in terms of food. While tastes can change, combining chocolate, a product sought for its sweetness, with spice, somewhat seems to defeat the purpose of chocolates being sweet. It is a unique, but weird mix of tastes, and may not appeal to many. 2. Using the total product view, describe the hot and spicy chocolate truffle offered by Cowgirl Chocolates. Based on this product view, do you think this product will be readily accepted by consumers? Why or why not? Core Product: design, an experience, gift, multiple uses with the containers, uniqueness Actual Product: package, design, chocolate, quality, taste, additional nutrients Augmented product: free samples, bonus products when bought online, service I dont think that this product will be readily accepted by consumers because there isnt much core benefit customers may want from this product. There also isnt much additional service or product that assists to purchase and use this product as well. Furthermore, the actual product, while unique in itself, doesnt have much benefit. 3. Construct a table consisting of the generic marketing mix strategies based on what you know about Cowgirl Chocolates, what marketing mix plan would you recommend to Marilyn and why? I think that Cowgirl needs to promote its product more and increase brand awareness first to help increase sales. Her current brand is unknown, and only a few people know about it. If the idea of spicy chocolates was more known and promoted, people might try it out more. Also, I think that she should use a kiosk or some of kind of stand near high-traffic areas and give out samples to promote her product because people need to know first what they taste like, and that they are actually enjoyable before deciding to buy them, since most of the people have never tasted spicy chocolate before. Since it may be a completely new product for many people, Marilyn needs to take steps to not only increase brand awareness, but also increase product awareness without having to make people pay for them just to taste. Also, I think she should take advantage of Valentines Day and Christmas to promote her products, buy providing a new experience for people who always purchase the same kind of chocolates every year, and they are the times of year when chocolate sales increase the most. Furthermore, I think that she needs to redo her ad to appeal more to a younger crowd, since the ad seems kind of racy, and might not appeal to youngsters or parents of youngsters, and they are the age group that tend to eat chocolates most.

Are You Utilizing Your LinkedIn Profile Sections

Are You Utilizing Your LinkedIn Profile Sections There many often-overlooked sections you should consider adding to your LinkedIn profile.  LinkedIn frequently adds new sections appropriate for special groups like artists and students, for activities like volunteerism, and for skills like languages. You might fall into one of these categories and be at a disadvantage to the artist who completed a portfolio; the student who completed the student section; or the volunteer with a robust Volunteering Causes section. Furthermore, you might be at a loss when attempting to include all the aspects of who you are into your profile unless you utilize some of these special sections. LinkedIn used to have a section called Specialties, and you might have it in your profile. Here’s a sample of what a Specialties section might look like (this person is a specialist in LinkedIn): (You might also simply list your specialties at the bottom of your Summary). Here is a sample of the more recently popularized section for listing your skills: Skills Expertise: But I already have a Specialties section Isnt Skills redundant? Should you fill out the Skills section even if you already have a Specialties section? YES! If you have a Specialties section (not everyone does, as explained above), then both the Specialties and Skills Expertise sections are important areas in which to list your keywords. Whether or not you have a Specialties section, the Skills Expertise section is your best opportunity to appear in searches conducted for people with your skills. The Specialties section gets searched when people do an Advanced Search, and the Skills Expertise section is searchable from https://www.linkedin.com/skills/ or from the Skills Expertise section of anyones profile (hover over one of the skills and click on it for a list of people in your network with that skill). To add the Skills Expertise section, go to Edit Profile and look to the right. You will have a list of sections Recommended for you. Chances are if you don’t have a Skills Expertise section, LinkedIn will recommend that you add one! If you do not complete these two sections (or at least the Skills Expertise section), you will lose a lot of leverage in LinkedIn searches. You also will not be able to get Endorsements if you do not have a Skills Expertise section. Endorsements can be used by recruiters to confirm that you have the skills you claim to have! Can I reorganize my sections? YES! LinkedIn made it possible to move your sections around. On your Edit Profile page, just click on the plus sign to the left of the section name and you can drag the section to wherever you want it. Are you utilizing the new LinkedIn profile features?   I’d love to hear your feedback on the difference adding these features makes for your LinkedIn profile. Save

Notes on Nursing Essay Example | Topics and Well Written Essays - 750 words

Notes on Nursing - Essay Example Florence Nightingale addresses fundamental issues concerning personal cleanliness by looking at three major issues including poisoning by the skin, ventilation and skin cleanliness, steaming and rubbing the skin. Poisoning by the skin is a crucial ideology because sick people usually relieve themselves through the skin (Nightingale, 2010). A nurse should always understand that the excretion process leaves dirt and infectious particles on the body. As a result, it is necessary to practice high levels of hygiene. It is also important to note that the sick usually feel relieved after cleaning. Consequently, it appears that vital powers have been removed from the patient’s body that empowers them to go through life processes easily. One of the strategies that can be used during the cleaning process is removing dirt using hot water and soap (Nightingale, 2010). It is also important to wash the skin using a large amount of water. The water makes the skin softer. The first rule in the nursing field is keeping the air pure just like the external environment while reducing the chances of chills. It is important for a nurse to ensure that the source of the air is clean. For example, Nightingale indicates that people usually allow air into a patient’s room without thinking about its sources. For example, the air may be coming from other wards, environment next to a sewer or hallways (Nightingale, 2010). Nightingale indicates that with the availability of windows, patients in bed are likely to get fresh air. It is crucial to note that such fresh air do not cause colds. It is also important to limit dependence on fumigations and disinfectants in order to purify the air in a patient’s room. The disinfectants are already mixed with other chemicals that are unlikely to ventilate a patient’s room. It is also important to abolish slope pails in a patient’s room because they limit the chances of maintaining a