Marketing research - social media audit Essay Example | Topics and Well Written Essays - 1500 words

Marketing research - social media audit - Essay Example Additional products and services include Safaricom Mail and Safaricom shops. In March 2007, Safaricom Company, in collaboration with Vodafone Group Services Limited, via Vodafone Marketing S.A.R.L., launched the M-PESA services (Mobile Money Transfer Services). Based on its advancements in terms of growth and service provision, the Company has signed agreements with other companies i.e., Vodafone International Holdings B.V. it is worth noting that one of its major achievements was realized in 2009 (two years after its establishment), when it realized a100 percent interest in Packet stream Data Networks (http://www.safaricom.co.ke/about-us/about-safaricom/our-history-heritage). WHAT: Safaricom begun as a department of the Kenya Posts and Telecommunications Corporation based on an analogue ETACS networks and later upgraded to GSM in 1996. On 3 April 1997, Safaricom Limited was integrated as prescribed in the Companies Act under the category of private limited liability company, and alt ered into a public company on 16 May 2002, with limited liability. WHO: Safaricom Company is faced with a stiff competition for Airtel, Essar-yu, and Orange companied. Although they apply different strategies, their targeted market is one. WHY: Following its good reception by the market and effective management, Safaricom Company has come up with a range of services and products such as financial aid initiatives, charity foundation, communication support, customer care services, advisory services, flashback services, ‘kipokezi’ services, mobile internet connectivity, e.t.c. KEY WORDS Safaricom limited (Current name of the company since the year 2002) Safaricom Kenya (Fundamental name of the company) Safaricom Foundation (Its branch that is tasked by major charitable activities to the communities) ‘M-Pesa’ (Safaricom being the sole provider of this service where subscribers can send and receive money via their mobile phones as long as they are within the pro ximity of the service coverage, i.e., East Africa). ‘M-Shwari’ (Safaricom being the sole provider of this service aimed at promoting local business operators i.e. SMEs). ‘Okoa Jahazi’ (Safaricom being the sole provider of this service. ‘Okoa jahazi’ is a Kiswahili term that means advance acquisition of airtime that is paid upon toping up the line). Bob Collymore (Safaricom CEO) Mobile application providers (these applications are mentioned in the executive summary covered above) Mobile Money Transfer Services provider (in addition to the ‘M-Pesa’ services covered above, pay bill services, and buy airtime/top up services are also provided). COMPANY ANALYSIS AND COMPETITIVE ANALYSIS Competition intensity within any industries is not an issue that is based on luck. Competition has its foundation on the underlying industries’ economics and proceeds well beyond any other established competitors within a defined market. Not all in dustries have equal potential while competing for market coverage. Companies differ basically in their definitive profit potentials as the collective strength of the forces of competition differs; the forces range from intense in industries like paper, tires and steel, where no firms earn spectacular returns, to relatively mild in industries where high returns are common. Initiating

Hakkasan Restaurant Company Assignment Example | Topics and Well Written Essays - 1500 words

Hakkasan Restaurant Company - Assignment Example Autocratic leadership is where by the leader is the final determinant of a decision and others under him or her do not have the capability to make or object the decision. For routine and effectiveness in the organisation or company, this style is better preferred as it ensures that employees do what they are told to do for the benefit of the company (Vector Study, 2012).Charismatic LeadershipA charismatic leadership style is basically more involving as the leader in place is more enthusiastic in his work and also toward the other employees (Vector Study, 2012).Democratic Leadership or Participative LeadershipA democratic leadership style is basically an instance where the leader makes the final decision for the team members after they have participated in an involving decision making process. Thus employees feel in better placed in the organisation’s decision making process thus better results in output (Vector Study, 2012).ConclusionThe described leadership styles make work a t the organisation easy to handle and the employees feel that they are part and parcel of the organisation. But in the need that strategic decisions have to be made then the leader is prone to implement the use of Autocratic style for convenient and steady decision making that will not be up for revision. For the charismatic leadership style, employees need motivation from the top notch and from each other. Restaurants are work places where employees work extra hard so as to satisfy the customers.